The Chocolatier
Brand Design | Art Direction | Motion Design | Environmental Design | Video Production
I developed a brand for Hersheypark’s flagship family dining experience, named for and inspired by the legacy of Milton Hershey.
The Brand
After a logo was created by a fellow team member, I was in charge of building out secondary marks and figuring out how the rest of the brand would expand beyond a logo and into a signature dining experience.
The Menus
After building the brand elements, I was able to create a suite of menus that reflected the elegant but approachable and fun experience that is exemplified at The Chocolatier.
The Opening Date Video
I storyboarded, shot, and edited this video together as a subtle easter egg to an earlier Chocolatetown hype video in order to announce the opening date of The Chocolatier.
The Space
I worked with a team of architects, interior designers, and signage vendors in order to help create wall treatments and graphics that would complement the overall restaurant space.
The Art Direction
I worked with photographers and videographers in order to capture food and experiential photo and video of The Chocolatier across multiple shoots.
There’s more where that came from!
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Hersheypark Season Passes
In order to entice Hersheypark’s VIPs to embark on an adventure of unlimited fun and thrills, I created a versatile sub-brand that complements the experiences guests look forward to all year long.
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Candymonium
The 15th coaster at Hersheypark is the sweetest in the world, and it needed a name and identity to tease, hype, and launch this one-of-a-kind thrill.
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Jolly Rancher Remix
Rejuvenating a classic roller coaster with a fresh coat of paint (literally and figuratively).
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Milton's Ice Cream Parlor
Logo and identity development for an ice cream dining experience located inside Hershey's Chocolatetown at Hersheypark.
