Hersheypark Season Passes
Brand Design | Art Direction | Brand Guidelines
In order to entice Hersheypark’s VIPs to embark on (or re-subscribe to) an adventure of unlimited fun and thrills, I created a versatile sub-brand that complements the experiences guests look forward to all year long.
The Brand Guide
Season Passes are well within the umbrella brand of Hersheypark, and as such they share a lot of the same DNA. That said, I felt it was important to create unique design elements that made Hersheypark’s VIPs feel special.
The Swag
Season Pass Holders receive a bunch of custom-designed items— ranging from the Pass itself to souvenir cups, lanyards, bags, and more.
Digital Media
These are a collection of emails and paid social posts that I created to communicate sales messaging and perks, as well as to help convert guests into Season Pass Holders
There’s more where that came from!
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The Chocolatier
Brand development, environmental design, and art direction for Hersheypark's flagship restaurant, The Chocolatier.
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Jolly Rancher Remix
Rejuvenating a classic roller coaster with a fresh coat of paint (literally and figuratively).
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Candymonium
The 15th coaster at Hersheypark is the sweetest in the world, and it needed a name and identity to tease, hype, and launch this one-of-a-kind thrill.
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Hershey's Chocolatetown
I spent more than 3 years working to develop a creative approach and brand identity for Hersheypark’s biggest expansion in history— from announcement to launch.
