Jolly Rancher Remix
Brand Design | Art Direction | Motion Design
Rejuvenating a classic roller coaster with a fresh coat of paint (literally and figuratively) by creating a logo and unique brand design for a sweet new thrill inside Hersheypark.
The Logo
Formerly known as Sidewinder, Jolly Rancher Remix features a fresh new experience and look and feel that modernizes and excites riders by putting them on a unique flavor ride. I created this logo in conjunction with Jolly Rancher’s brand guidelines. I focused in on the ride’s musical theme by incorporating bold type integrated into modern shuffle iconography.
The Brand
I built upon foundations set by the Jolly Rancher brand standards team by incorporating elements of Jolly Rancher iconography alongside the Remix typography and renderings.
I created this video to support the announcement and reveal of the rides on social media
There’s more where that came from!
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Hersheypark Season Passes
In order to entice Hersheypark’s VIPs to embark on an adventure of unlimited fun and thrills, I created a versatile sub-brand that complements the experiences guests look forward to all year long.
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Candymonium
The 15th coaster at Hersheypark is the sweetest in the world, and it needed a name and identity to tease, hype, and launch this one-of-a-kind thrill.
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The Chocolatier
Brand development, environmental design, and art direction for Hersheypark's flagship restaurant, The Chocolatier.
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![Hershey's Chocolatetown logo animation]()
Hershey's Chocolatetown
I spent more than 3 years working to develop a creative approach and brand identity for Hersheypark’s biggest expansion in history— from announcement to launch.
