Candymonium
Brand Design | Art Direction | Motion Design | Environmental Design | Video Production
The 15th coaster at Hersheypark is the sweetest in the world, and it needed a name and identity to tease, hype, and launch this one-of-a-kind thrill.
The Logo
The logo needed to marry the sweetness of candy and the intensity of rollercoasters. To do this, I included Hershey’s candy imagery combined with some chunky vintage chocolate bar packaging inspired beveled typography to give it some visual weight and sense of authority.
The Teaser Campaign
In July 2019, we hosted a media and Hersheypark season pass holder reveal event for Candymonium. To build anticipation on social media, I designed graphics showcasing the ride's 4 “-Ests.” The media received an invitation package with artwork and hints about the coaster's theme and event details, as well as a candy rollercoaster they were encouraged to share photos of on social media.
The Brand
Candymonium is the emulsion of 4 globally-recognized candy brands, which presented a unique challenge and opportunity when creating the supporting design elements. I utilized the primary hues from the candy brands and combined their instantly-recognizable silhouettes with expressive roller coaster tracks to create custom patterns and illustration lockups.
The Coaster Station
I spent more than 3 years working with architectural firms, dimensional signage vendors, and other stakeholders to oversee the construction of the Candymonium coaster station. I ensured that every detail, from building materials to interior graphics, aligned with our brand vision.
There’s more where that came from!
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Hersheypark Season Passes
In order to entice Hersheypark’s VIPs to embark on an adventure of unlimited fun and thrills, I created a versatile sub-brand that complements the experiences guests look forward to all year long.
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Jolly Rancher Remix
Rejuvenating a classic roller coaster with a fresh coat of paint (literally and figuratively).
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The Chocolatier
Brand development, environmental design, and art direction for Hersheypark's flagship restaurant, The Chocolatier.
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Dark Nights
Art direction for photography and video production to create a terrifying teaser campaign for Hersheypark’s first foray into fear.
