Candymonium
Brand Design | Art Direction | Motion Design | Environmental Design | Video Production
The 15th coaster at Hersheypark is the sweetest in the world. It needed a name and identity to tease, hype, and launch this one-of-a-kind thrill.
The Logo
I wanted to blend the sweetness of candy with the thrill of rollercoasters. I started by combining playful Hershey’s candy imagery with bold, beveled typography. Drawing inspiration from vintage chocolate bar packaging.
The Teaser Campaign
In July 2019, we hosted a reveal event for media and Hersheypark SeasonPass Holders. To generate buzz, I designed social media graphics highlighting the ride's four "-Ests.". The media received a package with event details and hints about the coaster's theme. And an edible candy rollercoaster encouraged them to share photos of on social.
The Brand
Candymonium is the emulsion of 4 globally-recognized candy brands. This presented unique challenges and opportunities when creating supporting design elements. I used primary hues from the candy brands, combined with their instantly-recognizable silhouettes. Paired with expressive roller coaster tracks to create custom patterns and illustration lockups.
The Coaster Station
Over three years, I collaborated with architects, signage vendors, and stakeholders to help oversee construction of the Candymonium coaster station. I chose building materials and designed interior graphics that aligned with Candymonium's brand.
There’s more where that came from!
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Hersheypark Season Passes
In order to entice Hersheypark’s VIPs to embark on an adventure of unlimited fun and thrills, I created a versatile sub-brand that complements the experiences guests look forward to all year long.
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Jolly Rancher Remix
Rejuvenating a classic roller coaster with a fresh coat of paint (literally and figuratively).
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The Chocolatier
Brand development, environmental design, and art direction for Hersheypark's flagship restaurant, The Chocolatier.
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Dark Nights
Art direction for photography and video production to create a terrifying teaser campaign for Hersheypark’s first foray into fear.
