An end-to-end brand identity and launch campaign for Candymonium, Hersheypark's 15th coaster. The work harmonized four globally-recognized candy brands into a cohesive visual system featuring vintage-inspired typography, custom pattern lockups, and expressive illustrations—all while balancing playful candy nostalgia with thrill-ride excitement. From experiential media packages and a multi-platform teaser campaign to three years of architectural collaboration on the coaster station's materials and interior graphics, the project brought sweetness and excitement together at every touchpoint.