Hipmonsters
Art Direction | Illustration
I illustrated a cast of more than 30 creepy (and cringy) characters as part of a self-directed passion project.
The Beginning
In a college class, one of our assignments was to illustrate a unique monster design. At the time, hipster culture was all the rage and I decided to play into the tropes by creating the first ever Hipmonster.
The Revival
In 2019, I decided to revisit the Hipmonsters by starting a daily illustration project on Instagram in order to improve my illustration skills.
There’s more where that came from!
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Dark Nights
Art direction for photography and video production to create a terrifying teaser campaign for Hersheypark’s first foray into fear.
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Hersheypark Season Passes
In order to entice Hersheypark’s VIPs to embark on an adventure of unlimited fun and thrills, I created a versatile sub-brand that complements the experiences guests look forward to all year long.
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Candymonium
The 15th coaster at Hersheypark is the sweetest in the world, and it needed a name and identity to tease, hype, and launch this one-of-a-kind thrill.
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The Chocolatier
Brand development, environmental design, and art direction for Hersheypark's flagship restaurant, The Chocolatier.
