Hershey Bears
Brand Design | Art Direction | Brand Guidelines
After a few years of losses, the Hershey Bears needed a fresh and ferocious new visual campaign that could inspire the team and its passionate fanbase.
The Key Art
I created this key art as a starting point for the rest of the season’s campaign creative. I included textures, colors, patterns, typography, and player image treatments that would be used and expanded upon across other campaign touchpoints.
The Style Guide
After creating the look and feel of the campaign, I assembled and organized all of the design elements together into a reference for other designers on the team and the Bear’s social media team.
The In-Game Experience
Utilizing the key art direction, I created multiple assets across the entertainment complex to support the Hershey Bears’ social team and the in-game fan experience.
There’s more where that came from!
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Jolly Rancher Remix
Rejuvenating a classic roller coaster with a fresh coat of paint (literally and figuratively).
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Hersheypark Season Passes
In order to entice Hersheypark’s VIPs to embark on an adventure of unlimited fun and thrills, I created a versatile sub-brand that complements the experiences guests look forward to all year long.
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Candymonium
The 15th coaster at Hersheypark is the sweetest in the world, and it needed a name and identity to tease, hype, and launch this one-of-a-kind thrill.
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The Chocolatier
Brand development, environmental design, and art direction for Hersheypark's flagship restaurant, The Chocolatier.
